Simple Problem Article Example | Topics and Well Written Essays - 750 words

Simple Problem - Article Example th the cat, the bathtub for bathing the cat, towel for drying the cat, shampoo for rinsing out the dirt from the cat, cat bath seat for placing the cat during the bath, dryer for dry the cat finally after towel use, comb for smoothing down the cat’s hair, fragranced powder for keeping a pleasant fragrance on the cat after the bath, and a healthy environment for ensuring that the bath is carried out at a suitable location that is healthy for pets in terms of water etc. In this process of bathing Fluffy, the first step is to bring the cat seat and arrange it in the bathtub in a comfortable position. The second step is to sprinkle some water on the cat in order to prepare it for the bath. The next step in this process is to apply the shampoo on the cat and to ensure that its body is covered well with the shampoo. In the fourth step, we need to wash the cat well with water until there the shampoo completely left its body. The fifth step is to prepare the towel to dry off the cat. The next step is to dry the cat with a dryer in order to make sure that its body is completely dry. The seventh step is to comb the cat’s fur and the eighth and the last step is to apply fragranced powder on the cat. As it is fundamental to make sure that Fluffy receives a very good bath, it is important to plan an effective test which guarantees the objective fulfilled effectively. Therefore, I will start the entire process by making a plan in order to make sure that a successful cat bath has been done. First of all, the equipments to be used in the process of bathing the cat will be well documented and the pricing for each piece will be listed. Together with it, I will also document where I to get all these important equipments from. Next, I will record the steps involved in the process of bathing the cat. After designing this plan, I will divide the work equally based on who will best help me in bathing the cat and in getting the equipments at the right time. It will also be

Manipulates History Essay Example for Free

Manipulates History Essay Richard III Manipulates the Court of York in the same way that Shakespeare Manipulates History. Discuss the links between the playwright and protagonist.  Richard may be portrayed as an evil, vile, lying murderer but he actually has many aspects in common with the man who shaped him into this revolting state of mind, Shakespeare himself. Shakespeares Richard III is one of the only written documents we have describing this misapprehended king and Shakespeare was born many years after his death so he had no possible way of knowing what happened first hand. All evidence points to Shakespeares ideas being total fiction just as the Richard he describes lies and slanders to the courts. When we first meet Richard he instantly begins a soliloquy to the audience who are captivated with resentment for him as they are the people included in his plots and plans and are powerless to impede them. Right from the start he establishes himself as a synonym for evil. He portrays to the audience about his physical deformity with pleasure, which we later see is a metaphor for his psychological state of mind. Being Cheated of feature by dissembling nature (Act I Scene 1 line 19) he uses it to mask his evil and rationalize his becoming a villain. He feigns upset and disappointment that people hate him solely because of his malformation and routinely feel sympathy for him.  Because I cannot flatter and look fair,  Smile in mens faces smooth, deceive and cog  I must be held a rancorous enemy.  (Act I Scene 3 Lines 43-50)  This of course is an example of dramatic irony as the audience and Richard both know that he really should be held a rancorous enemy and he does flatter, smile smooth, deceive and cog for example when he woos Anne in almost impossible circumstances. He validates his impiety by telling the audience of his boredom with life. He states I have no delight to pass away the time (Act I Scene 1 line 25) as he cannot caper nimbly in a ladys chamber (Line 12). Now the war is over there is nothing he is good at so he resorts to the only other thing he has left: using his aptitude to cause others misery. To him it is merely exciting to nearly get caught. He wants to be king but not for the joy of being king but for the suspense of getting there. All he really wishes to do is make his tedious life more interesting as really he has no need to be higher than he is at the beginning as the Duke of Gloucester is a very high position with nearly as much money as the king would have had as he was his brother. In any case he was definitely well off where he was.  Shakespeare was living under the reign of Elizabeth I and as would often write plays for royalty, he created one for her. Writing a play would definitely impress Elizabeth and get him into her good books, he would certainly have gotten a large sum of money for it if she liked it. This was the time of the Tudor dynasty the foundation of which was when Richard III was killed and Richmond became king. By writing this play Shakespeare set out to diminish the fact that this had undermined the Divine Right of Kings. If he had portrayed Richard as a good man then Richmond could have been said to be wrong and evil for killing a righteous man and his claim to the throne devalued along with Elizabeth I as they were related. Shakespeare would have most likely been killed for suggesting this, but by making Richmond seem virtuous benevolent and respectable he was also flattering the Queen. Through the course of the play Richard doesnt ever think twice about quickly disposing of enemies in his way. He cleverly lets them seal their own fate with one word. When Hastings was no longer any use to him he first used Buckingham to stir things up and push him onto thin ice. Then Richard comes onstage in an angry mood talking of witchcraft and as soon as Hastings says If they have done this, my noble lord- (Act III Scene 4 Line 72) Richard immediately and tactfully picks up the word if. It is what he has been waiting for and clamours Talkst thou to me of ifs? Thou art a traitor. Off with his head! (Lines 74-75) He has skilfully sealed Hastings fate with one word. He also uses the fact that the two princes are illegitimate as an excuse to murder them, telling Buckingham I wish the bastards dead (Act IV Scene 2 Line 19) But he has the common sense not to make a public matter and hires a private assassinator to do the butchery.  From the very beginning when Richard successfully woos Anne he reveals to the audience that he does not truly care about her at all and will unhesitatingly get rid of her as soon as she begins to get in his way. He says Ill have her, but I will not keep her long (Act I Scene 2 Line 233) and as soon Richard sees that the best way to the throne is to marry his niece he quickly disposes of Anne with little thought telling Catesby to Rumour it abroad that Anne my wife is very grievous sick (Act IV Scene 2 Line 52) and Give out that Anne my queen is sick and like to die (Line 58). With this rumour spread Richard can easily kill Anne off without raising suspicion as everybody is expecting her to die. The play begins unusually with Richard himself giving a soliloquy. In it he brags to the audience about the plots [I have] laid, inductions dangerous Clarence and the king in deadly hate (Act I Scene 1 Lines 34-35). He cycles through his strategies with the audience saying G of Edwards heirs the murderer shall be (Line 41) is a rumour he has spread. This is also moderately dangerous for Richard to say as he is the duke of Gloucester. But Richard is just playing with fire and finds the slight danger amusing as it makes his life more interesting and exciting. When Clarence arrives with the prison guard he immediately transforms to a caring, loving brother but subtly plays on words saying I will perform it to enfranchise you (Line 110) which means to Clarence that Richard will do anything to free him but the audience and Richard both know that he will do anything to free Clarence from life. This is the same case later when he tells Clarence Your imprisonment shall not be long (Line 114) as the audience also knows that this is because he will be dead soon. As soon as Clarence is out of earshot, Richard mutates back into his true identity stating Clarence hath not another day to live (Line 151). He is proud of his management of Clarence but tells himself and the audience Clarence still breathes, Edward still reigns, when they are gone, then must I count my gains (Lines 162-163). His plan is not complete yet. Richards plan is rushed somewhat when there is news that the king is on his deathbed. He wants Edward to die but not before he has signed Clarences death warrant and so goes to Edward To urge his hatred more to Clarence (Line 148). He is Deformed, unfinished, sent before [my] time (Act I Scene 1 Line 20) and may kill anyone anytime, but is not just pure evil. He is also an extremely intelligent character, with his quick thinking and clever use of words, who could possibly have been a great king if he would use his vast intellect for good, which is mainly why the play is not only a history but also a tragedy, as we know Richard could make something of himself.  The court of York is already very unstable, the king is ill, the heir to the throne is a child and his protector is Richard, A man that loves not me nor none of you (Act I Scene 3 Line 13) and Richard uses this to his advantage. When Elizabeth threatens to g to the king about Richard he immediately comes out with all the crimes she had committed against the king.

The Night that Changed My Life :: essays research papers

The Night that Changed My Life The night’s darkness blanketed the cabin and the landscape like a mother and her newly born child. The winter snow on the ground illuminated the moon’s light and made it very easy for seeing into the distance, but there was nothing to see; for miles and miles tall pines and rolling terrain contained nothing but Mother Nature. I lay silently in my bed and watched out my window the snow drifting methodically to the ground. The tall pines stood watching over the cabin and their shadows seemed to have a life of their own. The howling wind caused an occasional screech and moan of the old wooden door. I was alone in my cabin except for the wicked cold, which made me a number of times reach for my blanket as it nipped at my exposed body. I trembled and my teeth began to chatter as I read my newspaper by the candlelight. As I began reading I came across an article about an escaped madman from a Maine jail. I looked at the picture and for some reason I thought I knew the man, bu t in reality I knew I did not. I continued to read as I tried to pass time as I expected the arrival of my girlfriend, Michelle, who like myself, was looking for an escape from this harsh world. This isolated spot in Northern Maine had great privacy and seldom had visitors. I lay patiently awake and a wait a knocking on my door. Suddenly, without warning, the candle blew out and a chill came across my body that was indescribable. I quickly rose to my feet to relight the candle, but I soon realized that I was out of matches. I hesitated to move, I hesitated to breathe, but then there was a knocking on my door and my heart suddenly dropped into my stomach. BANG, BANG, BANG. I stood frozen in the middle of the room like a deer caught in a car’s headlights. I practically crawled to the door to see who it was. I prayed after each step that it was Michelle, but for some reason I knew it was not. I went to the door and stood silent, almost like I was waiting for that person on the other side to open the door before I did, but they didn’t. I searched for the handle in the darkness, but I need not to find it.

Buchi Emechetas The Joys of Motherhood and Wole Soyinkas Death and th

Colonial Life in Buchi Emecheta's The Joys of Motherhood and Wole Soyinka's Death and the King's Horseman Homi Bhaba writes that "colonial mimicry is the desire for a reformed, recognizable Other, as a subject of a difference that is almost the same, but not quite" (86). The colonizer wants and needs the colonized to be similar to himself, but not the same. If the native continues to behave in his traditional ways, he brings no economic gain to the colonizer. But, if the colonized changes too much and is found to be exactly the same as the colonizer, the colonizer is left with no argument for his supremacy. As Bhaba puts it, "in order to be effective, mimicry must continually produce its slippage, its excess, its difference" (86). These slippages, excesses, and differences are brought to the modern, colonized world by the natives in all aspects of their existences, but especially in their beliefs on religion and family. The characters in Wole Soyinka's Death and the King's Horseman and Buchi Emecheta's The Joys of Motherhood serve as good examples of this ambivalence that colonialism dep ends on. Native characters living in the colonial world bring their own traditions and beliefs with them which prevent them from ever fully becoming the same as the white man. Religious beliefs are at the core of what makes up a person. Even when an individual travels from one world to another, such as from traditional life to colonial life, his religion rarely leaves him entirely. Religious beliefs help keep the colonized from fully emulating the colonizer. In Death and the King's Horseman, the appearance of the white Mr. and Mrs. Pilkings in ceremonial death masks elicits a fear in both the Muslim Amusa and the Christian Joseph, proving ... ... ambivalence by being required to both be a modern, colonial man and to respect his traditional family beliefs. The incomplete mimicry that the characters in The Joys of Motherhood and Death and the King's Horseman have to face creates many problems for them. They are forced to face conflicting religious beliefs, poverty, and even untimely death because they are not able to leave all their traditions behind them when they move to the colonial world. The natives' traditions, mixed with new ideas from the colonialist's world, create a structure of ambivalence that traps the colonized and prevents him from ever becoming the same as the colonizer. Works Cited Bhaba, Homi. The Location of Culture. Emecheta, Buchi. The Joys of Motherhood. Oxford: Heinemann Educational Publishers, 1994. Soyinka, Wole. Death and the King's Horseman. New York: Norton, 2003. Buchi Emecheta's The Joys of Motherhood and Wole Soyinka's Death and th Colonial Life in Buchi Emecheta's The Joys of Motherhood and Wole Soyinka's Death and the King's Horseman Homi Bhaba writes that "colonial mimicry is the desire for a reformed, recognizable Other, as a subject of a difference that is almost the same, but not quite" (86). The colonizer wants and needs the colonized to be similar to himself, but not the same. If the native continues to behave in his traditional ways, he brings no economic gain to the colonizer. But, if the colonized changes too much and is found to be exactly the same as the colonizer, the colonizer is left with no argument for his supremacy. As Bhaba puts it, "in order to be effective, mimicry must continually produce its slippage, its excess, its difference" (86). These slippages, excesses, and differences are brought to the modern, colonized world by the natives in all aspects of their existences, but especially in their beliefs on religion and family. The characters in Wole Soyinka's Death and the King's Horseman and Buchi Emecheta's The Joys of Motherhood serve as good examples of this ambivalence that colonialism dep ends on. Native characters living in the colonial world bring their own traditions and beliefs with them which prevent them from ever fully becoming the same as the white man. Religious beliefs are at the core of what makes up a person. Even when an individual travels from one world to another, such as from traditional life to colonial life, his religion rarely leaves him entirely. Religious beliefs help keep the colonized from fully emulating the colonizer. In Death and the King's Horseman, the appearance of the white Mr. and Mrs. Pilkings in ceremonial death masks elicits a fear in both the Muslim Amusa and the Christian Joseph, proving ... ... ambivalence by being required to both be a modern, colonial man and to respect his traditional family beliefs. The incomplete mimicry that the characters in The Joys of Motherhood and Death and the King's Horseman have to face creates many problems for them. They are forced to face conflicting religious beliefs, poverty, and even untimely death because they are not able to leave all their traditions behind them when they move to the colonial world. The natives' traditions, mixed with new ideas from the colonialist's world, create a structure of ambivalence that traps the colonized and prevents him from ever becoming the same as the colonizer. Works Cited Bhaba, Homi. The Location of Culture. Emecheta, Buchi. The Joys of Motherhood. Oxford: Heinemann Educational Publishers, 1994. Soyinka, Wole. Death and the King's Horseman. New York: Norton, 2003.

Study Guide for Maternity Nursing

Study Guide for Exam 1 * What are the risk factors for uterine atony? Loss of uterine toneOverdistention of the uterus (multiple gestation, polyhydramnios, macrosomia, fibroid tumors, distention with clots), bladder distention, grand multiparity, uterine trauma (forceps vacuum, c-section, cervical biopsy), bottle feeding, length of labor (precipitous or prolonged), Hx of PPH, medications (anesthesia, recent tocolysis, magnesium sulfate, induction greater than 15 hours), abruptio placenta, placenta previa, infection, inversion of uterus, placenta accrete – increta – percreta * Upon palpation you find that your client’s uterus is above the umbilicus and displaced to the right, what is your nursing intervention? sk patient last time they voided. check for distention of the bladder (superpubic distention), encourage voiding. teaching patient to try and void q2h. Methods to promote urination: hand under warm water, squirt bottle, sitz bath, analgesic, warm shower. * H ow would you expect a pp client’s labs to change/ 1. WBC Increase 2. H&H Decrease 3. Platelets Stay Same * Bright red bleeding of lochia rubra one week or more into the pp period would suggest what? Late postpartum hemorrhage What teaching do you give after administering a rubella vaccine? Patient should not get pregnant for one month following the vaccine * You assess a pp client 20 minutes after birth and discover that she has saturated her pad. Her fundus is slightly above the umbilicus but centered (not off to the side this time) and boggy. What will be your next action? Early postpartum hemorrhage. Massage uterus firmly and continuously until uterus becomes firm. Call for help (to notify physician).Position flat with feet elevated approximately 30 degrees. Vital signs, I&O. Medicine to contract uterus may be needed, IV, O2 10L through mask, Cath, prep for D&C, bimanual massage * How do you relief a Post C-section client of gas pains? What are gas pains post-surgical desc ribed as? Gas pains are described as pain in the stomach. stomach distended and hard. For tx promote ambulation for pain (medication will not effective) and offer warm beverages to promote peristalsis * Study the postpartum psychosocial phases.Page 424 of book * Review postpartum care of the Mexican-American woman. Page 410 of book. * What are the signs of a cervical/high vagina laceration? Fundus will remain firm, continuous spurting of bright red blood * Study risk for postpartum depression. Pg. 741 * Review signs and symptoms of PIH. * What treatments would be given for endometritis and what is the rationale? * Review care of the client with mastitis. * The math will include all of the same type problems as last exam including a GTPAL.G – number of times pregnant T – number of term births P – number of preterm births A – number of abortions (spontaneous and induced) L – number of living children * Know the 3 lochia types and time span for each. Rubra (red) days 1-4 Serosa (pink-brown) days 2-10 Alba (white) days 11+ †¦ 3-6 weeks postpartum * Review teaching for the mother concerning uterine involution/ recovery and self-care activities for a new vaginal delivered client.

Growth Opportunities for Indian Automotive Manufacturers

Growth Opportunities for Indian Automotive Manufacturers Free Online Research Papers Being one of the important contributors to world economies, the automotive industry has been subject to globalization in the western world for a long time now. Need for high resource commitments, nature of the industry (scale sensitivity), the current stage in the industry life cycle, increasing competition and declining unit profit margins have forced automobile manufacturers to merge, form alliances or co-operate in the field of RD, production , marketing and distribution. The formation of global oligopolies first by regional consolidation and then on a global scale has been evident from the spate of mergers and strategic alliances. In the backdrop of mega mergers there has also been a change in the strategies of the global component suppliers. With the tierization of suppliers, the Tier 1 suppliers (those who directly supply to the OEM’s) have increasingly taken on the role of module integrators and have come under severe cost pressure from OEM’s as a direct result. The OEM–vendor relationship has changed drastically over the last five years and it is now cost not allegiances, which determine who carmaker, buys from. Thus they too have taken the consolidation route to survive in the times of intense cost competition. The above trends have prompted them to look at emerging countries for component and vehicle manufacture due to the inherent advantages in production and potentially large markets. As it makes less sense to focus on the geographical origins of the components or assemblage (as long as the brand guarantees as certain level of quality), there has been a gradual re-orientation in the perspective of automobile manufacturers. Research Papers on Growth Opportunities for Indian Automotive ManufacturersOpen Architechture a white paperBionic Assembly System: A New Concept of SelfDefinition of Export QuotasTwilight of the UAWPETSTEL analysis of IndiaIncorporating Risk and Uncertainty Factor in CapitalMarketing of Lifeboy Soap A Unilever ProductThe Project Managment Office SystemGenetic EngineeringRelationship between Media Coverage and Social and

Avoid Awkward Joint Possessives

Avoid Awkward Joint Possessives Avoid Awkward Joint Possessives Avoid Awkward Joint Possessives By Maeve Maddox Sometimes the best way to deal with conundrums of jointly owned possessions is to retreat and rewrite, especially when one of the owners is represented by a pronoun. When the owners are named, the rule is straightforward enough: When two nouns are used to indicate common ownership, the sign of possession is placed after the second noun: â€Å"This is a picture of John and Mary’s house.† (two people own one house) When two nouns are used to show separate ownership, add the sign of possession to both nouns: â€Å"John’s and Mary’s cars are in the garage.† (two people, separate cars) These rules work with multiple owners, as long as they are all mentioned by name: â€Å"This is a picture of Sam and Jill and John and Mary’s time-share cottage.† (All four have joint ownership of the cottage.) â€Å"Sam’s, Jill’s, John’s, and Mary’s boats are tied to the dock.† (four separate owners of four separate boats) Once we try to replace a name with a pronoun/possessive adjective, however, things start getting uncomfortable. Refresher: Possessive adjectives are pronoun forms that indicate possession; they do not stand for nouns, but stand in front of nouns, like adjectives: my house /our house your house his house, her house, its house/ their house If we change â€Å"This is a picture of John and Mary’s house† to â€Å"This is a picture of John and her house,† we invite ambiguity. Is it a picture of a house belonging to John and Mary, or a picture of John standing by some woman’s house? The usual way an English speaker would get round the problem would be to say â€Å"This is a picture of John’s and her house.† But this would break the rule that reserves the mark of possession for the last partner in the joint construction, although few speakers would fret about it. It’s when pronouns replace both nouns in a joint possession that rewriting the sentence altogether is called for. The following examples were taken from the media: The Chancellor will talk about he and his wife’s relationship. The body was found in her car at she and Kidd’s home in Harrison. The first example is from TV. The use of he is completely out of the ballpark because he is a personal pronoun, not a possessive adjective. We don’t say, â€Å"he wife† or â€Å"he relationship.† The announcer could have avoided the problem by rephrasing the thought as â€Å"The Chancellor will talk about his relationship with his wife,† or â€Å"The Chancellor will talk about his marriage.† The second example is from a news item about a man named Kidd who was suspected of killing his wife. Kidd’s wife had a different surname, a fact that apparently bothered the editor who changed the reporter’s original copy from â€Å"The woman’s body was found in her car at their home in Harrison† to â€Å"The body was found in her car at she and Kidd’s home in Harrison.† As with the first example, a personal pronoun is being used in place of a possessive adjective. We can talk about â€Å"her home,† but not â€Å"she home.† Explaining joint possession can be tricky. Take time to rephrase. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Creative Writing 101How Long Should a Paragraph Be?Particular vs. Specific

Symbols Of Freedom And The Values They Represent Essays

Symbols Of Freedom And The Values They Represent Essays Symbols of Freedom and the Values They Represent American symbols are almost as complicated and interpretive as the American politics they serve. In my first grade class, before the boy scouts were kicked out of meeting in public schools, they made us do the Pledge of Allegiance. This frightened me; being put into a class where these lunatic people talked to a piece of cloth hanging on the wall, and in my fear they sent me back to kindergarten. When I reached the first grade for the second time, they taught that the red stripes were for the blood of dead soldiers, and the white ones for flesh. The blue was for the night sky they fought under, and the fifty stars represented every state in the union (no one mentioned that there were only thirteen at the time of the revolution). As a Sophomore in High School, we studied Humanities, and learned that the colors of the American flag mimicked the colors of the French one due to copious amounts of money donated by the French. Perhaps their intention was not so much to aid the colonists, but to hinder the British they had quarreled with for so many years. In any event, Humanities taught that the colors of the flag were a money matter. As for the representation of American values, perhaps paying tribute to one's debts and loyalties is what is evident here. The Confederacy (Citation to see attached) said that white was for, "innocence and purity"; red symbolizing, "valor and hardiness"; and blue marking, "vigilance, perseverance, and justice." No official record of the original intention behind the coloring of the United States flag has been found to date. American coins are characterized not only by monetary values out of proportion to size (nickels to dimes) but by the Latin phrase, "E Pluribus Unum" or >Out of many, one.' This is most likely symbolic of early Americans' commitment to voting together and then acting together in the manner which they had pledged. One could also apply it to the fifty (then thirteen) states coming together to form one common country. adventure.com/library/encyclopedia/america/libbell.html The Ring Of Freedom July 4, 1776 PHILADELPHIA, PENNSYLVANIA For more than 200 years, the Liberty Bell has been one of the most visible symbols of American freedom. Made in England, the bell was brought to Philadelphia in 1753 and hung in the new Pennsylvania State House, which is now known as Independence Hall. The bell is inscribed with the words "Proclaim Liberty throughout all the Land," which is a phrase found in the Bible (Leviticus 25:10). On July 4, 1776, the bell was rung when the members of the Continental Congress signed the Declaration of Independence. This began an Independence Day tradition that was observed every year, except in 1777 and 1778, when the British captured Philadelphia and the bell was hidden for safe keeping. The last time the bell was rung was in 1846, when a small crack in the bell grew so large that it could no longer be sounded. But it is still seen by millions of people each year when they visit Philadelphia's Liberty Bell Pavilion. Copyright 8 1996 Knowledge Adventure, Inc. All Rights Reserved. http://libertynet.org/iha/betsy/index.html This material is copyright by, and used with permission of, the Independence Hall Association. For further information, visit the Independence Hall Association's Home Page on the World Wide Web at http://libertynet.org/iha What do the red, white, and blue of the flag represent? The Continental Congress left no record to show why it chose the colors. However, in 1782, the Congress of the Confederation chose these same colors for the Great Seal of the United States and listed their meaning as follows: white to mean purity and innocence, red for valor and hardiness, and blue for vigilance, perseverance, and justice. According to legend, George Washington interpreted the elements of the flag this way: the stars were taken from the sky, the red from the British colors, and the white stripes signified the secession from the home country. However, there is no official designation or meaning for the colors of the flag. Why are the stars in a circle? The stars were in a circle so that no one colony would be viewed above another. It is reported that George Washington said, "Let the 13 stars in

Evaluating, Narrating, and Describing Essay Example | Topics and Well Written Essays - 750 words

Evaluating, Narrating, and Describing - Essay Example Backgrounder and Significance â€Å"The Yellow Wallpaper,† a short story published in 1892, is about a young, upper-middle class woman who suffers depression within her marriage. Some literary critics said that this is a hyperbolic version of Gilman’s own experiences as a mother and a wife particularly after giving birth to her child in 1887 (Kurrus 68). In addition, during Queen Victoria’s reign, a woman’s role in the home was emphasized. The Queen became the icon of the ideal wife, mother, and woman. Women were expected to be content with domestic role and motherhood, and females are expected not only to fulfill such roles, but also to be entirely happy in doing so. What is interesting to note here is that the story was written over a century ago but the feminist struggle still echoes to this day. Women in the cities may experience some forms of gender equality, but women in the rural areas still live under the shadow of the gender stereotypes set by the society (Veeder 65). Any person, especially woman, who have felt oppression and inequality at some point will be able to sympathize with the story’s main character. ... y decides for almost every activity that the narrator will do, and even if she prefers the prettier but smaller room downstairs, John decides that they should stay in the upper, larger, airy room. In the short story, it is obvious that the narrator does not have any voice in the marriage, and she is expected to obey everything that her husband says. John, the narrator’s brother who is also a doctor, and the other family members also discourage the narrator from writing --- an activity she truly likes. Analysis Charlotte Perkins Gilman’s short story is laden with irony. Irony is a literary device that utilizes words to deliver different meanings that are usually contrasting each other. This literary device is used to convey the real setting of the short story. At several points in the story, the narrator uses dramatic and verbal irony to refer to her condition, the surroundings, her husband, and their marriage. Taken at face value, the setting of the story looks ideal: t he narrator marries a doctor, stays in a large summer estate with her husband, has a husband who dotes on her, a nanny to take of the newborn, and a sister-in-law who helps in the house chores. The irony in the story, however, emphasizes that these facades are not as ideal as the true setting that they cover. For example, the narrator marries a doctor and she is declared to have a temporary nervous depression. It may look ideal that her comfort is being taken cared for, but on the lines: John is a physician, and PERHAPS--(I would not say it to a living soul, of course, but this is dead paper and a great relief to my mind)--PERHAPS that is one reason I do not get well faster. (p.1) one would immediately realize that there is something wrong in how she is being treated of her medical condition. Another

Reflective Practitioner Assessment Research Proposal

Reflective Practitioner Assessment - Research Proposal Example Even though endorsements have taken on a quasi-industry stature, there is hardly any hugely successful collaboration as those of Nike" Background: Over the past fifty years, the association of brands with celebrities has been used as a widely accepted and popular means of branding any product. Irrespective of the industry diversity celebrity endorsement is being used to appeal customers in the pharmaceutical, watches & accessories, personal use items, cosmetics, cola drinks and virtually everything. This method of branding has not lost its popularity over the years and the potential in this sector is enough to have sustained the emergence of brand consultancy firms specialized in providing celebrity matching and celebrity endorsement services. Considering the above, the purpose of this research is whether celebrity branding is actually beneficial for the product or are their some hidden, spillover negative effects Is celebrity-branding effective in generating sales by influencing the decision making process Is celebrity endorsement as successful a tool in all the industries or whether its impact differs form industry to industry Is the celebrity appeal the same across different geographical regions and cultures And the focal question is celebrity endorsement really necessary for all products or is it a marketing myth phrased as " Is Celebrity Endorsement beneficial for the product or is it a li... Celebrity Endorsement is a part of the branding strategy. Considering this the 22 immutable laws relate to this specifically the 18th Law the law of borders which states that a brand should not have any borders and should be global and la 13 which states that the brand name should take precedence over the name of the company to avoid confusion. Considering this, the question that arises is that since singularity is important to leave an impact on the mind of the customers, is it really prudent to have a celebrity endorsement, which might confuse the customer by removing the singularity or overshadowing the brand in itself The general background to branding and advantages and disadvantages of labeling, branding and other functional aspects are well explained by Kotler in the Book Marketing Management. Literature Review: To conduct this elementary level research, academic journals, articles available on the internet and case studies pertaining to well-known brands have been reviewed and they provide useful insight onto the different circumstances that the brands face, the way they adapt, how celebrity branding has helped them boost their sales or bring it to low levels. A study conducted at University of Columbia by Christina Schlecht "Celebrities impact on Branding" provides good reading material for this subject. For an insight into the current topics, the articles available at www.about.com were very insightful especially "Celebrity Endorsement Deals Gone Astray" by Apryl Duncan. For the case study analysis, www.fultable.com and www.celebrityendorsements.co.uk are particularly useful. From the above it can be seen that a lot has been written on this subject. However, as observed by on

Health Care Marketing Reflection Essay Example | Topics and Well Written Essays - 750 words

Health Care Marketing Reflection - Essay Example This assignment looks into healthcare marketing techniques and trends; it also focuses on the possible impact on consumer trends. Nowadays, the healthcare industry is a fast changing sector coupled with increased awareness among consumers. The advent of Information Technology and particularly the internet has led to easier access of information by consumers. Equally, consumers demand better provision of services and a variety of choices in delivery of healthcare. Adequate marketing is, thus, crucial to achieve the organization’s goals in a fast paced world. Marketing involves all those activities geared towards the achievement of long term goals while also looking into the needs of the parties involved and the provision of goods or services better than the competitors. Utility and satisfaction of the wants of the parties involved is achieved after a thorough analysis. In an organization, integrated marketing presents a challenge for the staff members from the top most to the custodians in satisfying particular needs correctly at the correct price and place (Eckrich& Schlesinger, 2011). In view of the changes taking places in the online media, effective pharmaceutical marketing would have to integrate the use of the internet besides the other traditional media. The online media is an integrated system with easier channels of communication. The contents in websites ought to be user friendly to their target audience for better user satisfaction. Strategies in the social media should also be integrated with the traditional media and their monitoring done thereafter. Healthcare marketing is effective in influencing marketability of brands. Through the social media, there is the creation of a strong online presence and creating powerful brands and good relationships. There are better opportunities for consumer preference especially among the youth when a brand is viewed favorably. Bad comments and reviews can be quickly picked up by other online users leading

Auguste Comte Research Paper Example | Topics and Well Written Essays - 1750 words

Auguste Comte - Research Paper Example Comte’s success in defining sociology from an all-embracive or universal perceptive provokes the frontiers of other branches of knowledge to accept it and utilize in various purposes. Due to these harmonious relations of sociology with other sciences, scholars were inspired to consider it as science and they began to consider human being as well as his society and culture as a subject matter of this branch of knowledge. According to Comte, the preamble of sociology is considered to be embedded in his Positive Philosophy, that is, Positivism. After theoretically reviewing all the origins of all sciences he comes to a conclusion that human knowledge about has gone along three different stages: theological, metaphysical and scientific. The later, according to Comte, is Positivism. Therefore it is evident that Comte’s Positivism involves the scientific exploration of human society and thus â€Å"sociology† emerges as a branch of human knowledge. In fact, the polysemu s connotation of the scientific exploration of society provokes him to use the term â€Å"positivism†. At the theological phase, the knowledge of society basically comes from how religion and religious beliefs tend to define it. This theological view is based on the dogmatic doctrine of religion that is devoid of any opposition unless another religious view comes up with a set of totally different dogmas. It defines man and society as the implementation of the will of God and the social rules and regulations are referenced to God. This view, in the first place, circumcises the scope of experimenting the validity of the religious doctrines of society under the blasphemous taboo. So according to Comte, it goes exclusively goes against the zeal of science. But the Enlightenment in Europe in the 19th Century challenged this superiority of religion to shape human and to determine the position of human

Spiral Jetty by Robert Smithson Essay Example | Topics and Well Written Essays - 750 words

Spiral Jetty by Robert Smithson - Essay Example The essay "Spiral Jetty by Robert Smithson" discovers Spiral Jetty, the earthwork sculpture by Robert Smithson. The Spiral Jetty was completed in 1970 and is located in Great Salt Lake, Utah. Museums around the world show pictures of the earthworks created by Robert. Robert was killed in a plane crash in 1973 while overseeing one of his artworks by plane. Robert’s use of the earth to create modern art was a form of larger than life expression and a new way to produce works of art. The works by Robert made him an original contributor and opened a gateway for new artist to express themselves. During the 1970’s this was a time of change. People were expressing themselves more than ever and looking to change the world. Robert Smithson appeared to be much appreciative of the earth and each architectural element the earth was able to provide. Robert traveled around the world searching for specific areas where he could produce earth works and create art that would exert the mo st artistic impact. This is shown in a trip made by Robert Smithson and John Lloyd Stevens. During the trip the two traveled to the Yucatan Peninsula on an expedition in what Roberts hoped to find a new place to create art. This was just one of many trips made by Robert. Roberts contributed too many creative contributions that shaped art in the 1970’s. Spiral Jetty which was created in Great Salt Lake, Utah is a great example of the many creative contributions that Robert created. Spiral Jetty took much man power to create. Spiral Jetty is 1500ft long and spirals. The earth work was made possible by the use of dump trucks, a tractor and 6500 tons of earth (Galenson). What made the earth work so creative was not the work out into creating it but the idea that the Spiral Jetty would not be visible at all times. The Great Salt Lake rises and lowers. This rising and lowering meant that the Spiral Jetty would not be visible at all times. When the Spiral Jetty was finally made visi ble, it was a beautiful piece of art made solely out of earth. Symbolism Each piece of art created by Robert Smithson symbolized so much more than the average art. It has been quoted throughout the life of Robert that he thought of a new way of thinking. This new way of thinking symbolized that art was not something that could only be displayed in a museum (White Duncan). Robert proved this by his way of showing that art can come in any size. It was also very symbolic for an artist to display a form of art that was only visible when the water level was appropriate. This clearly symbolized that art is something that should be appreciated as one may not know when it will be visible again. Meaning of the Works There is much meaning felt behind the works of Robert Smithson and creations like the Spiral Jetty. Robert had a mind that wanted to express art in a new way. Although he was not the only artist to explore using earth to create art, the meaning behind his work leaves one to wonde r the meaning. This could be exactly what Robert wanted to create. He may have wanted those in the future to create their own meaning behind what was created. That is the beauty behind art in itself. Each on looker will develop a sense and feeling toward each piece of work. That makes work like the Spiral Jetty so remarkable. This also gives meaning to words that Robert lived by which explained that art is not something that necessarily has to be kept in a museum. Conclusion The artwork made by artist in the late twentieth century opened many doors and enabled future artist to look at art in a different perspective. Earthworks showed how precious and beautiful earth can be. Showing earths beauty was an important part of life for many in the 1970’

Auguste Comte Research Paper Example | Topics and Well Written Essays - 1750 words

Auguste Comte - Research Paper Example Comte’s success in defining sociology from an all-embracive or universal perceptive provokes the frontiers of other branches of knowledge to accept it and utilize in various purposes. Due to these harmonious relations of sociology with other sciences, scholars were inspired to consider it as science and they began to consider human being as well as his society and culture as a subject matter of this branch of knowledge. According to Comte, the preamble of sociology is considered to be embedded in his Positive Philosophy, that is, Positivism. After theoretically reviewing all the origins of all sciences he comes to a conclusion that human knowledge about has gone along three different stages: theological, metaphysical and scientific. The later, according to Comte, is Positivism. Therefore it is evident that Comte’s Positivism involves the scientific exploration of human society and thus â€Å"sociology† emerges as a branch of human knowledge. In fact, the polysemu s connotation of the scientific exploration of society provokes him to use the term â€Å"positivism†. At the theological phase, the knowledge of society basically comes from how religion and religious beliefs tend to define it. This theological view is based on the dogmatic doctrine of religion that is devoid of any opposition unless another religious view comes up with a set of totally different dogmas. It defines man and society as the implementation of the will of God and the social rules and regulations are referenced to God. This view, in the first place, circumcises the scope of experimenting the validity of the religious doctrines of society under the blasphemous taboo. So according to Comte, it goes exclusively goes against the zeal of science. But the Enlightenment in Europe in the 19th Century challenged this superiority of religion to shape human and to determine the position of human

Marketing Research Paper Essay Example | Topics and Well Written Essays - 1000 words

Marketing Research Paper - Essay Example The answer lies in the cultural sensitivity of coke on how it position its product to its market at a given time and cultural context. To illustrate, we are going to take the old coke commercial at; http://www.youtube.com/watch?v=tQ0FRW1W3yA&feature=related. At a first glance, the commercial seems banal and corny which is typical of old commercials. It may even seem meaningless because all it has are just singing of scantily clad woman and sets of men. But if we observe closely on its message, this is where coke’s cultural sensitivity lies that made it appealing to all ages. Its value proposition was â€Å"value† with coke being â€Å"big† that every time the consumers in that era buy coke, they get more because coke got â€Å"big†. Their enticement was basically consumers get more with the same price and taste and this is aligned with the cultural preference of people towards value during that time. If the same message will be used today as a value propos ition to push coke in the market, it will surely fail because the preference of the market is different. In those times, people were not yet conscious of the sugar content of coke that could make an individual fat by drinking it excessively. In those times, coke is a delicious soda drink only that the purchasing power of the consumers are not yet as powerful compared today because it was the time of early industrial era where people does not earn much. So, value mattered to them for a delicious drink and health does not yet matter. Thus, coke attacked the cultural vulnerability of its consumers to position itself to its prospective market. Now let us move fast forward and observe its new commercial coke zero at this link http://www.youtube.com/watch?v=_BxDcn3Jw0c. The commercial’s pathos, or emotional persuasion, albeit lacking in ethos or logic, is very powerful because it appeals to the prevailing social desirables such as sexiness, being cool, in addition to its great tast e without the sugar. We can also observe that the new social desirables already changed especially with the necessity of being with a special â€Å"someone†. Coke managed to fill the modern age emotional vacuity by associating itself with an attractive girl who is helplessly attracted to a guy who prefers coke zero. Albeit the approach lacks logic or ethos, coke knew that the audience will overlook it in lieu of the stronger rhetoric of its pathos. Another strong case for capitalizing on the cultural context of a given society is its need to look good in order to become socially acceptable and desirable. Virginia Slims cigarette appeals to this cultural need to be beautiful and advertizes its product as a panacea that could fill that need. Virginia Slims cigarette may not explicitly state this in their advertisements but the use of attractive women who are beautiful by the standard of western society exudes the rhetoric of aesthetic appeal that is connected to filling a need for pathos or emotional fulfillment. The cigarette maker knows that in western culture, particularly America, being loved or desired has the pre-requisite of being physically beautiful in order to attract men. Such, it capitalizes on using women’s image as models which are considered to be beautiful during its particular era that† act as archetypes of beauty and confidence, but also set a standard for such traits, which most women feel

A View From A Bridge Essay Example for Free

A View From A Bridge Essay How does Arthur Millers portrayal of attitudes to family and law within A View From A Bridge cause conflict throughout the whole of the play? By Francesca Jastrzebska A View From A Bridge is the tale of a Sicilian family, who are trying to make a better life for themselves in America. Throughout the play Arthur Miller shows his portrayal of attitudes to family and law by basing the characters on real life people / Storys he has been told by friends and family. By focusing on the different characters I will explore a range of issues such as moments of conflict between the characters in the play and the consequence the characters actions have on everyone else. As Eddie views are the ones that cause the most conflict in the play I will start with him. The first conflict in the play is in the first act when Eddie comes back from work and Catherine is wearing a new skirt and has her hair done differently. Eddie notices and asks her were she is going all dressed up Where you goin all dressed up? Catherine leads Eddie over to the armchair in a loving kind of way and sits him down. As she sits on her heels Eddie makes a comment about her skirt being to short. I think its too short, aint it. This creates tension between the two of them. The tension builds as she argues with him over the skirt and Louis who she was waving to from the window. The skirt and high heels represent the fact that Catherine is growing up and is becoming more feminine. The cause of this tension is the fact that Catherine is growing up and there is nothing Eddie can do to stop her. Later on when the Carbone family are sitting down for dinner Beatrice and Catherine say they have some good news to tell Eddie. Catherine has a job. Eddie however does not think of this as good news as she will be earning her own money and it is a job of her choice. It is another thing that shows that Catherine is growing up. He believes that growing up would involve her moving away and coming back home less and less. Whats the high heels for Garbo?.. Do you me a favour will you? Go ahead. This I believe is the next scene that causes tension between Catherine and Eddie. When Eddie says this it makes Catherine embarrassed and angry that Eddie could make her feel so small in front of the new residents of da house. She gets up giving Eddie a cold look then goes back to what she was doing. Eddie does this to show that he is the man of the house and the people living in it must follow his instructions and commands. When Catherine and Eddie come back late from the cinema, Eddie is outside waiting for them to come home. Beatrice comes out and talks to him about Catherine and Rodolfos relationship. She calls him jealous but trys to cover up the fact that she thinks that it is true she smiles jokingly. (Smiling) Ah, go on, youre just jealous. This causes tension between the husband and wife, as Beatrice believes that its time for Catherine to grow up and she cant do that with Eddie standing over her also that it is her life and if she is making a mistake its her mistake and she needs to learn from it. Later on Beatrice admits that Catherine and Rodolfos relationship is not her only worry. When am I going to be a wife again, Eddie? Eddie says its because he hasnt been feeling well and that the brothers, Marco and Rodolfo, being here bothers him. Beatrice argues that they have only been there for a couple of weeks and hes been like he has for three months. The stage direction before he answers shows that he doesnt want to actually no what is troubling her, as it might make him look less of a man. The next part in the play that causes conflict is when Eddie starts showing Rodolfo how to box. This makes Marco feel uneasy. As Catherine come back into the room eddies tells Rodolfo that he is going to hit him Now Im going to hit you, so block me, see this alarms Catherine seeing the two men in her life that she loves boxing. Eddie punches Rodolfo and he staggers. Marco is the only one that knows eddies hidden agenda. Rodolfo then shows that he may not of been the last one to throw a punch but he still got Catherine by dancing with her. Marco then shows Eddie that he is stronger by lifting up the chair with his one hand. This creates tension by them Act 2 is the final act were all the characters are involved in upsetting Eddie which leaves him with only one solution, to get rid of the brothers. Act two starts with Catherine and Rodolfo talking about getting married and going to live in Italy. Rodolfo believes that living there they will be poor and that they would have a better life in America. How can I bring you from a rich country to suffer in a poor country. They later go into the bedrooms. Unfortunately for them Eddie comes home drunk. Catherine hears him shouting and comes out adjusting her dress. Eddies thinks nothing of it at first but then Rodolfo come out and stands behind her in the doorway. Eddie goes mad and starts shouting at Rodolfo to get out. The causes conflict because Eddie loves Catherine and doesnt want her to be with another man, especially Rodolfo as he makes dresses, cooks and sings. Eddie believes he goes against all the male roles and is too feminine. As Eddie is shouting at Rodolfo Catherine decides it time to grow up and tells Eddie she is leaving. She tells him shes not going to be a baby anymore and he pulls her close and kisses her while she tries to get free of his grip. Rodolfo gets involved and tells Eddie to get off of her and show some respect. This makes Eddie angry, as he should be telling them what to do and that they should show respect. When Marco is trying to get bail he has to promise not to hurt Eddie if he gets out. Marco says in his country Eddie would be dead by now in my country he would be dead now, he would not live this long Hes talking about the Sicilian way of life, the laws of Omerta. Promising not to kill Eddie would be dishonourable. Marco finally promises Alfieri, ashamed, that he wont touch Eddie. When Marco turns up at eddies house he is shouting his name. Eddie believes that he has come to apologies and give his good name back. Now give me my name and we go together to the wedding. This ends in a fight between Eddie and Marco and Eddie dies. Throughout the play Arthur miller shoes his portrayal of laws and family throughout the characters actions. Each character represents something, for example Eddie represents an over protective father and Catherine represents a little girl. They cause conflict because as Catherine grows up Eddie needs to change his ways of controlling Catherine, as she is not little anymore and can make her own choices and decisions.

Concept Of Relationship Marketing Marketing Essay

Concept Of Relationship Marketing Marketing Essay The following report will look at IKEAs relationship marketing with its key community groups in Coventry (see appendix 1 for company background). The concept of relationship marketing, summary of audit findings, pressure groups, developing a co-ordinated communication mix and finally methods to measure success of communication mix are considered. 2. CONCEPT OF RELATIONSHIP MARKETING Early 80s was the emergence of the concept relationship marketing as an influential issue in the marketing literature. Bund Jackson is recorded as having used the term relationship marketing in 1970s in the field of industrial marketing (Gumesson et al., 1997). As IKEA strives to remain competitive in the business market, the company is moving away from transactional marketing that is based on a single, short-time exchange with a distinct beginning and ending towards a focus on retention of customers, establishing loyalty and building long-term relationships. According to Kotlet et al (2008 )relationship marketing is the process of creating, maintaining and enhancing strong, value-laden relationships with customers and other stakeholders IKEA is also active in establishing and maintaining a beneficial relationship with the communities by adopting corporate citizen values and approaches. Benefits from relationship marketing for IKEA are: Loyalty and retention Loyal community groups will recommend IKEAs business to others by positive, word-of-mouth communications which in terms will lead to business expansion. Christopher et al (2002) suggest that loyalty and retention can be achieved using relationship marketing ladder of loyalty: partner, prospect, purchaser, client, supporter, advocate and partner. Competitive advantage Good community relations programmes will add value to the IKEAs corporate social responsibility (CSR), thus differentiating from competitors CSR activities. Support for marketing activity IKEAs active community relations will create a positive image to the company by planned marketing communications. The basis of any relationship is based upon trust, commitment and co-operation. Morgan and Hunt (1994) with their model of what builds trust suggest that relationship commitment and trust are key variables for successful relationships because they promote cooperative behaviors between relationship partners and encourage them to maintain long-term relationships. Relationship commitment Co-operation Trust Figure 1.1. Three dynamics to trust within a relationship by Morgan and Hunt (1994) Once trust is formed the opportunity arises for relationship commitment and it is through this co-operation successful outcomes can be gained. In order to develop trust, commitment and co-operation IKEA should consider the following: Service encounter. Using face-to face interaction with key community groups such as site and neighbourhood community IKEA will result in a higher level of satisfaction, and a long-term commitment on behalf of both parties to the relationship. Collaboration. Collaboration in terms of sharing information, solving problems and an acceptance of compromise will establish long-term relationships between community groups and IKEA. Transparency. Relationship transparency has been suggested as a potential source of competitive advantage in business markets (Bliemel and Eggert, 1998). By informing, delivering value and satisfaction to the community groups IKEA will gain a competitive advantage. Creation of value. Community satisfaction implies that needs of community groups are being met by IKEA, for example, supporting local events, and environmental concerns. If they are not satisfied, they will withdraw their support and thus damaging corporate image of IKEA. 3. SUMMARY OF AUDIT FINDINGS IKEA is involved in a number of local, social and environmental projects in communities in the countries where they do business. The majority of IKEAs projects support children, homeless, student scholarships and environmental projects on climate change and the protection of natural resources. Different community groups may have some impact in one way or another on the company. An audit was undertaken to identify key community groups of IKEA, and to assess the nature and level of their impact on IKEAs relationship marketing and potential future use of relationship marketing. (For research methodology and detailed findings, see Appendix 2.) By grouping community groups in the power/interest matrix, IKEA may achieve a better picture on how communication and relationships between various community groups should be developed to reach agreement about and acceptance for the project and its implementation. Key community groups identified by the audit are the following: Site community The site community is defined by its geographical boundaries, thus it is a city or town where the company and any of its major facilities are located. (Burke E, 1999, p 61) Fenceline community The neighbourhood community is made up of the immediate neighbours surrounding the property of the company. (Burke E, 199, p 62) Workplace community Workplace community includes staff of IKEA. Local media: local press in Coventry The media provides focus and attention on many areas of corporate strengths and weakness of the company. Level of influence and impact of community groups on IKEA Local universities, church groups require minimal effort and monitoring. They have low interest or power to influence current IKEA relationship plans. These groups should be informed only to a necessary extent, and not much effort should be invested into them. There is no need for excessive communication with these types of communities. Local media should be kept informed. Despite of their low power they could be powerful enemies or allies when influencing attitudes of more powerful community groups. Their interest in the project must be taken seriously through dialogue and information to make certain that the companys viewpoint is heard. They can be helpful with the detail of companys project. They publicize issues and corporate achievements and form a line of communication from the company to the community groups. Local government, pressure groups should be kept satisfied. These community groups are powerful, although their level of interest in the strategies of the organization is relatively low. They are meainly relatively passively, but may unexpectedly appear due to certain events, moving to key community groups on that issue. IKEA should put adequate work in with these community to keep them satisfied, but not bombarded with information because that they become bored with message. These groups of communities are often passive, but can exert a great impact on the project. The relationship between a relative low interest and a high level of power makes these groups difficult to handle, it is therefore necessary to analyse their intentions and to involve them according to their interest. Site community, fenceline community, workplace community are key players of the project. The site community can provide services to the company such as fire, safety, education, transportation and the like. They are significant community groups with high interest in the project and high power to influence project implementation and completion. They should be an important consideration in the appraisal of new strategies. These community groups must be involved in all relevant project developments. They are the key players IKEA must engage with fully, and make maximum efforts to satisfy them. The needs and wants for each of community groups are various. On their own, no one group can entirely influence the activities or directions of the organization. However, some group communities posses greater power comparing to others. Overall, IKEAs relationship marketing was found to be effective in the area of media and sponsoring for charities. 4. PRESSURE GROUPS: SECTIONAL AND CASUAL Pressure groups are the activists of the community groups. In general, pressure groups are social aggregates with some level of cohesion and shared aims which attempt to influence the political decision-making process. (Ball and Millard, 1986, pp. 33-4) Pressure groups can be: Sectional pressure groups (also called defensive or interest groups). Examples: professional bodies, such as the British Medical Association, Trade Unions, The Law Society, etc. Casual pressure groups (also called promotional or attitude groups). Examples: Greenpeace, Campaign for Nuclear Disarmament, National Rifle Association, etc. Pressure groups interest and power are given in auditing findings (see appendix 2). Difference between sectional and causal pressure groups are: Sectional pressure groups Casual pressure groups directly and personally concerned with the effect of the campaign fought by the group as they generally stand to achieve economically and/or professionally membership is usually restricted as they are concerned with a particular section of society. aspire to involve as many eligible members as possible to join the group. seek to defend the interests of a section of society aspire to represent the general interests of a particular section of society not self-interested in that the accomplishment of their objectives is not essentially of direct economic or direct benefit to the members of the group. membership is not usually restricted as they aim to promote a cause tend to have an open membership in order to gain a critical mass of popular support and strength of campaigning. aim to change peoples attitudes about a particular issue or policy Local Trade Unions encourage companies to provide training at the workplace. They protect workers of the company. According to Harris D. et al (2008) trade unions may influence and impact the company in respect of working processes on the following areas: Issues of respect- workers are often misunderstood by the boss through verbal or physical abuse. Wage and benefits- some workers are not paid according to the full value. Working condition- health and safety at the workplace is the most unifying issue a union can pursue. Working hours- unions can force the boss the hire more workers and also can ensure that in emergency cases where someone must work overtime, they are fairly compensated for it. Job security- any disciplinary action taken against a worker may be subject to a procedure negotiated with the union. Environmental pressure groups is often formed to protest about, and arrest certain undesirable environmental impacts. For example, Greenpeace stands for positive change by defending the natural world and promoting peace through action. IKEA discusses environmentally related issues with Greenpeace. To respond to environmental concerns IKEA do the following: At IKEA Coventry used batteries, paper are recycled. It also phase outs single-use plastic bags. All profits from charging for plastic carrier bag have been donated to Englands Community Forest. Through swiping IKEA Family card at the IKEA checkouts customers help save over 3 acres of forestry. 5. TWO NEW COMMUNITY GROUP RELATIONSHIPS Two new community group relationships that can be developed are: schools community and homeless community SCHOOLS COMMUNITY IKEA can focus its activity in the local community on helping local schools. The company will support learning and development of children at schools, for instance by providing new facilities. Helping children to learn and develop is an area in which IKEA has experience and can make a difference. Criteria for selection local schools to IKEA are the following: Opportunities to engage in local community acting as a good neighbor and supporting community initiatives consistent with IKEAs corporate responsibility objectives. By building communication, sharing resources, expertise, skills and developing unique solutions to community problems, these partnerships can become important. Excellent media and corporate social responsibility opportunities associated with supporting the school Sponsoring schools IKEA can attract a lot of attention from local newspapers and can provide great publicity for its business at the same time as enhancing the learning process for children. Developing relationships that can enhance long-term brand recognition So, schools are the natural hub of a neighborhood or community, and can serve as the foundation for community partnerships that will be beneficial to IKEA. However, relationship with school community should be minimal. Schools have neither high power nor influence to impact IKEAs activity. It means that IKEA may provide them with enough information that will be adequate. There is no need to spend much time with them. HOMELESS COMMUNITY IKEA may support homeless people in Coventry. For example, IKEA can establish partnership with Coventry Cyrenians which is a charity dedicated to working with homeless people or whose accommodation may be at risk. IKEAs vision is: To create a better everyday life for the many people. The many people can be homeless people that live in Coventry community. Charitable partnership is one of the ways through which IKEA may invest in the community it operates its business. IKEA supports this organisation by furnishing and decorating day-time activity centres and housing facilities with individual apartments and communal areas. In addition, co-workers of IKEA may volunteer their time. IKEA should be consistent in selection of charities to support. The criteria used for the selection of the charity are the following: Type of organization- registered charity in Coventry and surrounding areas. Primary focus is to support homeless people or people whose home may be identified as at risk for whatever reason, providing them with accommodation Should be dynamic, innovative and cost effective Any contribution from IKEA should be used by charity for the purpose for each it was given and to report effectively to the company on the process of the initiatives which companys funding has supported. the project should have a long life and be seen to actively improve homeless people 6. COMMUNICATION MIX FOR TWO COMMUNITY GROUP According to Kotler (2008) promotional mix is the specific mix of advertising, personal selling, sales promotion and public relations that a company uses to pursue its advertising and marketing objectives. Communication mix is important because of the following: ability to use different promotional tools to reach target audience it helps to communicate a range of messages to different markets helps in achieving companys marketing objectives Communication mix should have clear objectives and target audience. Communication objectives of IKEA: 50% awareness of IKEAs community efforts for school community and homeless community in Coventry within the next twelve months. Target: community groups such as site and fenceline communities, local government in Coventry In order to achieve objective IKEA should decide what components of the communication mix is needed to utilize in communicating with school and homeless community groups. The following are suggested communication mix for two new community groups: School community- Sponsorship Sponsorship is a business relationship ad should be mutually beneficial to the sponsored individual and the sponsoring company. Many researches and authors agree that the use of sponsorship by organizations is increasing (Sneath et al., Harvey et al., 2006; 2007; Wakefield et al., 2007) and that it is becoming a more significant part of the marketing communication mix. According to Fill C (2009) sponsorship can be defined as a commercial activity, whereby one party permits another an opportunity to exploit an association with a target audience in return for funds, services or resources. Benefits for IKEA using sponsoring schools are the following: Increase brand awareness of the company among community groups. It allows brand of the company to be communicated without the clutter and noise associated with advertising. Building and enhancing positive corporate image in community groups mind As a means of reaching wider target audiences To suggest to the target audiences that there is an association between the sponsored and the sponsor and that by implication this association may be of interest and/or value. Show that a company cares about it community and is prepared to invest in its future and the welfare of its community IKEA may use sponsorship for school community. Sponsorship may last 2 years for example, sponsoring new facilities for education. Limitations: Different methods of support are applied to sponsees depending on their needs and the sponsors needs as well. This points out to a lack of standardization, and therefore requires more time on planning and evaluation. Homeless community- Donation A donation is a gift given by physical or legal persons, typically for charitable purposes and/or to benefit a cause. Donation for homeless community within next 2 years by donating products and home furnishing. Public Relations both for school and homeless community Public Relations is defined as the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics (Institute of Public Relations) Benefits of PR: Promotion of positive image of the company to the community group To build links with IKEAs community To oppose bad publicity PR activities will include press releases, press conferences and establishing community relationships. Limitations: Risk of losing control cannot always control what other people write or say about IKEA. Media: Local newspaper both for school and homeless community IKEA may use local newspapers of Covnetry such as Coventry Telegraph, and The Coventry Times. Coventry Telegraph is a daily newspaper in Coventry covering local news, sports, business, jobs and community events. Readers spend an average of 30 minutes reading The Telegraph. The Coventry Times is established free newspaper for the local area, providing local people with excellent information and advertising platforms. The Times reaches over 74% of houses in the Coventry area. Newspaper benefits: Gives favourable impression of the company A high profile image is lodged in the community groups mind Limitations: Short life span, circulation does not mean readership 7. MEASUREMENT OF THE SUCCES OF COMMUNICATION MIX It is essential to measure the effectiveness of each communication campaign. It is necessary to ensure that the communication objectives have been met and that the strategy has been effective and resources have been used economically. For example, advertising objective is to increase awareness of IKEA brand to 70% of the target market by 2009. Public Relations objective is to convince 80 % of community groups that the company is doing its business in a socially responsible way by 2009. Measuring and analysing the outcome of a specific interaction will help in the development of future communications and in evaluating the best methods to use. Evaluation is necessary for: Improvement of the effectiveness of different communication tools Knowing the effect of communication activities and improving needed areas IKEA will be able to reach the outcomes it seeks. Effectively engagement with audiences Throughout implementation, evaluation can help IKEA find ways to collect feedback from its community groups, how advertising is being received and learn how they are responding to various media messages. Allocation of resources wisely It provides a potential source of material for the new campaign. Evaluation can help IKEA determine whether its communication investments could be redistributed more effectively to achieve the desired results. There are many ways to measure effectiveness of each of the communication tools. The following are suggested evaluation methods: PR evaluation: quarterly Awareness of community groups about IKEAs community initiatives in Coventry community can be evaluated using marketing research through qualitative or quantitative methods. Attitude of community groups to IKEAs projects- by using research to judge if attitudes have changed positively or negatively. Media coverage and tone- can measure the number of column inches achieved, the type of headings and tone of coverage. Positioning- by measuring the position of IKEA in comparison to the competition Qualitative method: Focus group: at the end of programme According to Kotler (1999) focus group is a small sample of typical consumers under the direction of a group leader who elicits their reaction to a stimulus such as an advertising or product concept. By using in-depth interviewing skills a moderator can probe the thoughts and feelings held by the members of the group towards media vehicles or advertising messages. By negotiating a focus group to monitor the marketing communications pre-, during and post-campaign, this can help maximise the effectiveness of the campaign. Overall, results from focus groups will help us identify feelings regarding the corporate image of IKEA: brand, reputation and understand the attitudes of community groups towards IKEA. Quantitative method: survey or personal interviews: annually In order to identify the effects of the media we will use written surveys. Survey can be conducted by IKEA or consultants. By using large sample size we will be able to know concerns, community expectations, extent and quality of relationship with key community groups and company. Results will help design plans and programmes that build sustainable trust in a community. Personal interviews: quarterly A personal interview is a two-way conversation initiated by an interview to obtain information from a participant on a face-to-face basis (Cooper Schindler, 2003, p323) Limitation. Personal interviews are a lot more costly and time consuming comparing with other methods in the communication approach. Evaluation of sponsorship Media exposure measurement- to count column centimetres of coverage about the sponsorship activity achieved by IKEA Pre-testing and pos-testing of awareness in relation to sponsorship activity of IKEA Feedback from participants- quantitative feedback from community groups sponsored party and other stakeholders to determine effect on corporate image. Internal communication evaluation: monthly Feedback forms and attitude surveys may be used to gain feedback from participating staff: how effective they thought communication was; what information needs were or were not met; what effect the new role emphasis has had on their job satisfaction; etc. 8. CONCLUSION The company recognizes that supporting the community is not only a matter of morality, but it also improves a companys brand image, reputation and allows the company to gain more publicity and exposure. It is important that IKEA makes a careful selection of communication mix to communicate with key community groups. Appendix 1: Organization overview Company background IKEA is a Swedish Multi-National home furnishing Company (MNC). It was founded in Almhult, Sweden in 1943 by only a 17-year old boy Ingvar Kamprad who started selling farm implements at a reduced price under the name IKEA, which is acronym for his initials (I.K), farm (Elmtaryd) and village (Agunnaryd) where he was born and grew up. At the beginning IKEA sold small items such as food containers, pens, jewelry and watches before becoming internationally known. Due to the success of furniture line, Ingvar Kamprad decided to put an end to all the other products focusing only on furniture. In 1958, the first IKEA store was opened in Almhult, Sweden and since 1960s the IKEA stores opened outside Sweden. Nowadays, IKEA has turned into the worlds largest furniture retailer, with over 300 stores in more than 35 countries since its first outlet and visited by 600 million visitors around the world and plans to develop further. IKEA managed to double its sales significantly in a couple of years. Turnover of all IKEA stores (sales tax not included) was 22,713 million EURO in 2009. Organization structure In spite of its great expansion, IKEA is privately owned company. Ingvar Kamprad still has some control over the company through a unique organization. The IKEA corporate structure is divided into two main parts: operations and franchising. Currently, the company is owned by Stichting INGKA Foundation based in Netherlands. INGKA holding B.V. is the parent of all the companies of the IKEA Group. Every IKEA store is given the rights to operate the IKEA Concept on a defined market. IKEAs vision is: To create a better everyday life for the many people. The many people include suppliers, employees, customers, and other stakeholders affected by IKEA operations. Business idea: To offer a wide range of well- designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. IKEA does not have its own manufacturing facilities but uses subcontracted manufactures around the world. To facilitate shopping, IKEA provides catalogues, tape measures, shopping lists and website to help the consumer with fitting the furniture into the room. So, IKEAs success is based on the relatively simple idea of keeping the cost between manufactures and customers down. Target market The company targets the customer who is looking for good value and is willing to do a little bit of work serving themselves, so they pick up the furniture, carry it home and fix it themselves. The typical IKEA customer is young families and couples just starting out to middle income family. IKEA products IKEA product range is approximately 10,000 products in total. The product range of IKEA is extensive enough. It is wide in function as it sells not only furniture but also from plants and living room furnishings to toys and whole kitchens. IKEA make every effort to use renewable and recyclable materials in their products. IKEA brand and communication IKEA is one of the successful global brands associated with its unique cultural branding that merges the value, low cost and fashionable design to ensure the creation of affordable contemporary household goods for the middle class. The company emphasized its Swedish heritage in its international advertising, even going as far to insist on Swedish blue and yellow colour scheme echoes the colours of the Swedish national flag for its stores. Any IKEA stores include restaurants that serve Swedish meatballs. IKEA has a long tradition in marketing communication focusing primarily on printed media IKEAs catalogue is the worlds largest free distribution translated into several languages and now it is possible to view online on the website. Other IKEAs communication tools are: TV, radio, and internet. IKEA in UK According to the latest figures from market intelligence specialists Verdict Consulting, IKEA UK total market share up to the end of quarter three 2009 is 6.1 % IKEAs competitors in the UK are DIY retailers that are selling more home furnishings like Argos, B Q, Homebase and John Lewis. There are 18 stores in the UK, the first of which opened in Warrington in 1987. The largest IKEA store is in Croydon, London. In July 2009 IKEA opened a store in Dublin-its first in Ireland. Appendix 2: An audit of existing relationships with key community groups Introduction IKEA is undertaking an audit in order to identify projects key community groups in Coventry, an assessment of their interests, and the ways in which these interests affect project effectiveness and limitations. Stakeholder audit seeks to identify these. Audit methodology Methodologies that were used to undertake and audit of IKEA UK community groups are the following: Secondary research on stakeholder theory and stakeholder analysis methodologies. (See the selected bibliography attached as appendix of this report). Mendelows stakeholder mapping matrix will be taken as a technique to classify stakeholders according to their importance to the organisation. IKEA sustainability report 2008 and other documentary evidence in regard to the IKEAs relationships with community groups. Identification of community groups and nature of relationship A number of community groups were identified by the in-house survey. Identified community groups in IKEA are the following: Figure A1.1. Community groups and relationship Site community Workplace community Fenceline community IKEA Local media Strength of relationship Strong Weak Local government Universities Church groups Trade Union Greenpeace Stakeholder map: power/interest matrix In order to establish the community groups and their level of influence and impact on relationship marketing we will use stakeholder mapping technique. Mendelows stakeholder map classifies stakeholders in relation to the power that they hold and the extent to which they are likely to show interest in the strategies of the organization. The following figure shows the results of power/interest analysis for IKEA UK community groups. The symbols [+] and [-] are used, according to whether each group is, generally, a supporter or opponent of the aims and activities of IKEA. Figure A1.2. Power/interest for community groups in IKEA relationship marketing Level of interest Low High LowA: Minimal effort universities [+] church groups [+] Level of power B: Keep informed Media: local press [+/-] C: Keep satisfied HighLocal government [+/-] Pressure groups: Trade Union [-] Greenpeace [-] D: Key players Site community [+/-] Fenceline community [+/-] Workplace community [+/-] The current position of each community group may be justified as follows: Influence is considered with particular reference to the community groups potential impact on IKEAs relationshi

Facing Our Fears in Science Fiction Essay -- Science Fiction Films Bo

Facing Our Fears in Science Fiction The dead are walking. They lumber and limp, feet scraping against the asphalt. Suddenly, they lunge and tear down into soft, warm, vulnerable flesh with startling speed. Not far behind, oozing inside-out hellhounds growl around razor fangs, stalking with murderous intent. All because of an innocent little airborne chemical weapon†¦This can’t be happening, this would never happen, right? It may sound far fetched, and it is. These horrifying creatures grace the screen of current blockbuster hit, Resident Evil 2: Apocalypse. So you’re safe. For now. But why are these images on screen so terrifying to us? Why do we cringe and gasp and sigh with giddy relief when it’s all over? Because we’ve just been given a brush with death. One of our greatest common fears came to life, and we stared it straight in the face and lived to tell about it. And that’s why we’ll keep coming back. After all, that is how science fiction films ha ve maintained their popularity and appeal for over fifty years now – they take whatever common fears our current society possesses and reflect them back at us. Fifty years ago, computers were as yet unheard of, and the world was still a very large place. Society was not so much concerned with trouble within itself, but with assault from outside forces. According to film critic John Brosnan in Future Tense, the end of World War II sparked the beginning of the â€Å"Golden Age† of science fiction (73). The war was over, but the Communist threat was still out there, and with the unleashing of the atomic bomb fear of a full scale nuclear war bordered on paranoia. Families built bomb shelters in their backyards and schools held air raid drills for their c... ...he dead walking. We love to ask ourselves, â€Å"This can’t be happening! This would never happen! Right?† Wrong. Works Cited Brosnan, John . Future Tense. New York: St. Martin's P, Inc., 1978. Dirks, Tim. Science Fiction Films. May 1996. 02 Oct. 2004 . Glass, Fred. "Sign of the Times." Film Quarterly 38 (1984): 16-27. Menville, Douglas . A Historical and Critical survey of the Science Fiction Film. Diss. U of Southern California, 1959. New York: Arno P Inc., 1974. Senior, W.A.. "Blade Runner and Cyberpunk Visions of Humanity." Film Criticism 21 (1996): 1-12. Telotte, J.P.. "The Problem of the Real and THX 1138." Film Criticism 34 (2000): 45-57. Warwick, Kevin. "The Matrix - Our Future?" The Philosophy of the Matrix. 20 Nov.2002: 14 Oct. 2004

Schools, Teachers, Students, and the Community Must Work Together :: Teaching Philosophy Education

Schools, Teachers, Students, and the Community Must Work Together Two weeks into my junior professional experience at County Middle School, I had what Dr. Bill has coined an "Aha!" moment. I was writing examples of regional dialects on the board, and pronouncing the sound variations between the dialects when I turned around and noticed my students’ expressions. They were completely engaged in the lesson. They were practicing the pronunciation of the dialects and giggling about how we all sounded. The scene was surreal. I was so overcome with the dynamic, that I stopped the lesson for a moment, took a deep breath, and thought to myself, "This is it. This is the moment that I have been thinking about since the first day I decided to become a teacher." I exhaled deeply, quietly smiled to myself, and proceeded with the lesson. That experience has taught me critical information about my teaching platform and what I believe the role of a school is in a community. Schools are a vital feature of communities. My vision of the school that I am most drawn to is a school that seeks to educate students beyond local knowledge and basic skills. By merging cultural and academic studies, schools have a tremendous opportunity to empower and enrich the lives of young people. With current emerging technological advances and a world economy, schools have a responsibility to prepare students to thrive in their local communities, but also in a global community. In order for schools to achieve these goals, parents, teachers, administrators, and the community share the responsibility of providing leadership and guidance to the students. Schools are the catalyst for learning, but teachers are the vehicles that have the challenging job of transporting and imparting the information. Teachers have a responsibility to impart academic information that is culturally relevant and age-appropriate. A successful teacher knows that teaching is a full-time job, which requires a personal commitment to continuous, professional development and research of teaching strategies. In other words, teachers have to continue to be students of the profession, seeking to implement current research and diversity into the curriculum whenever possible. Schools, Teachers, Students, and the Community Must Work Together :: Teaching Philosophy Education Schools, Teachers, Students, and the Community Must Work Together Two weeks into my junior professional experience at County Middle School, I had what Dr. Bill has coined an "Aha!" moment. I was writing examples of regional dialects on the board, and pronouncing the sound variations between the dialects when I turned around and noticed my students’ expressions. They were completely engaged in the lesson. They were practicing the pronunciation of the dialects and giggling about how we all sounded. The scene was surreal. I was so overcome with the dynamic, that I stopped the lesson for a moment, took a deep breath, and thought to myself, "This is it. This is the moment that I have been thinking about since the first day I decided to become a teacher." I exhaled deeply, quietly smiled to myself, and proceeded with the lesson. That experience has taught me critical information about my teaching platform and what I believe the role of a school is in a community. Schools are a vital feature of communities. My vision of the school that I am most drawn to is a school that seeks to educate students beyond local knowledge and basic skills. By merging cultural and academic studies, schools have a tremendous opportunity to empower and enrich the lives of young people. With current emerging technological advances and a world economy, schools have a responsibility to prepare students to thrive in their local communities, but also in a global community. In order for schools to achieve these goals, parents, teachers, administrators, and the community share the responsibility of providing leadership and guidance to the students. Schools are the catalyst for learning, but teachers are the vehicles that have the challenging job of transporting and imparting the information. Teachers have a responsibility to impart academic information that is culturally relevant and age-appropriate. A successful teacher knows that teaching is a full-time job, which requires a personal commitment to continuous, professional development and research of teaching strategies. In other words, teachers have to continue to be students of the profession, seeking to implement current research and diversity into the curriculum whenever possible.

Platos Apology Of Socrates Essay

INTRODUCTION Plato makes it clear, especially in his Apology of Socrates, that he was one of Socrates’ devoted young followers. In that dialogue, Socrates is presented as mentioning Plato by name as one of those youths close enough to him to have been corrupted, if he were in fact guilty of corrupting the youth,[1] and questioning why their fathers and brothers did not step forward to testify against him if he was indeed guilty of such a crime. The relationship between Plato and Socrates is not unproblematic. The charges against Socrates says that he has two sets of accusations: the old, longstanding charges that he is a criminal, a busybody, and a curious person who makes inquiries into the earth and sky, and the recent legal charges that he is guilty of corrupting the young, and of believing in supernatural things of his own invention instead of the gods recognized by the State.[2] Which he terms as charges stemmed from years of gossip and prejudice against him and hence was unanswerable. The trial of Socrates is the central, unifying event of the great Platonic dialogues.   The causes that occasioned this Apology were as follow: – Aristophanes, at the instigation of Mellitus, undertook, in his comedy of the clouds, to ridicule the venerable character of Socrates, on the stage; and the way being once open to calumny and defamation, the fickle and licentious populace paid no reverence to the philosopher, whom they had before regarded as a being of a superior order.[3] When this had succeeded, Melitus stood forth to criminate him, together with Anytus and Lycon; and the philosopher was summoned before the tribunal of the Five Hundred. He was accused of making innovations in the religion of his country, and corrupting the youth. However, as both these accusations must have been obviously false to an unprejudiced tribunal, the accusers relied for the success of their cause on perjured witnesses, and the envy of the judges, whose ignorance would readily yield to misrepresentation, and be influenced and guided by false eloquence and fraudulent arts. In the Apology, Socrates tries to dismiss rumors that he is a sophist and defends himself against charges of disbelief in the gods and corruption of the young. Socrates insists that long-standing slander will be the real cause of his demise, and says the legal charges are essentially false. Socrates famously denies being wise, and explains how his life as a philosopher was launched by the oracle at Delphi. He says that his quest to resolve the riddle of the oracle put him at odds with his fellow man, and that this is the reason he has been mistaken for a menace to the city-state of Athens. THE APOLOGY of SOCRATES Socrates begins by saying he does not know if the men of Athens (his jury) translation often says â€Å"gentlemen,† have been persuaded by his accusers.[4] Plato often begins his Socratic dialogues with words that indicate the overall idea of the dialogue; in this case, â€Å"I do not know†. Indeed, in the Apology Socrates will suggest that philosophy consists entirely of a sincere admission of ignorance, and that whatever wisdom he has, comes from his knowledge that he knows nothing. Socrates asks the jury to judge him not by his oratorical skills, but by the truth. Socrates says he will not use ornate words and phrases that are carefully arranged, but will speak the chance thoughts that come into his head. I know not, O Athenians, how my accusers may affect you: I indeed have through them almost forgotten myself, so persuasively have they spoken; though, as I may say, they have not asserted any thing, which is true. However, among the multitude of their false assertions I am most surprised at this, in which they say that you ought to beware of being deceived by me, as if I were an eloquent speaker. For that, they should not be ashamed of asserting that which I will immediately confute in reality, since in the present instance I shall appear to you to be by no means eloquent, this seems to me to be the consummation of impudence; unless they call him eloquent who speaks the truth. The three men who brought the charges against Socrates were Anytus, son of a prominent Athenian, Anthemion. Anytus makes an important cameo appearance in Meno. Anytus appears unexpectedly while Socrates and Meno are discussing the acquisition of virtue. Having taken the position that virtue cannot be taught, Socrates adduces as evidence for this that many prominent Athenians have produced son’s inferior to themselves. Socrates says this, and then proceeds to name names, including Pericles and Thucydides. Anytus becomes very offended, and warns Socrates that running people down could get him into trouble someday. Meletus, the only accuser to speak during Socrates’ defense. He is mentioned in another dialog, Euthyphro, but does not appear in person. Socrates says there that Meletus is a young unknown with hooknose. In the Apology, Meletus allows himself to be cross-examined by Socrates and stumbles into a trap. Apparently not paying attention to the very charges he is bringing, he accuses Socrates of atheism and apparently, of believing in demi-gods. Lycon, about whom little is known; he was, according to Socrates, a representative of the orators. O Athenian, I should answer the first false accusations of me, and my first accusers, Socrates claims to never have been a teacher, in the sense of imparting knowledge to others. He cannot therefore be held responsible if any citizen turns bad. If he has corrupted anyone, why have they not come forward to be witnesses? Alternatively, if they do not realize that they have been corrupted, why have their relatives not stepped forward on their behalf? Many relatives of the young men associated with him, Socrates points out, are presently in the courtroom to support him.[5] For many have been accusers of me to you for many years, and who have asserted nothing true, of whom I am more afraid than of Anytus and his accomplices, though these indeed are powerful in persuading; but those are still more so, who having been conversant with many of you from infancy, have persuaded you, and accused me falsely.[6] For they have said, that there is one Socrates, a wise man, studious of things on high, and exploring every thing under the earth, and of believing in supernatural things of his own invention instead of the gods recognized by the State. These men, O Athenians, who spread this report, are my dire accusers. For those who hear it think that such as investigate these things do not believe that there are gods.[7] In the next place, these accusers are numerous, and have accused me for a long time. They also said these things to you in that age in which you would most readily believe them, some of you being boys and lads; and they accused me quietly, no one speaking in my defence. Such however, as have persuaded you by employing envy and calumny, together with those who being persuaded themselves have persuaded others. Consider, therefore, as I have said, that my accusers are twofold, some having accused me lately, and others formerly; and think that it is necessary I should answer the latter of these first; for you also have heard these my accusers, and much more than you have those by whom I have been recently accused. Be it so. I must defend myself then, O Athenians, and endeavor in this so short a space of time to remove from you the calumny that you have so long entertained. I wish, therefore, that this defence may effect something better both for you and me, and that it may contribute to some more important end. I think however that it will be attended with difficulty, and I am not entirely ignorant what the difficulty is. At the same time let this terminate as Divinity pleases. It is my business to obey the law, and to make my apology.[8] Conclusion Socrates concludes this part of the Apology by reminding the jurors that he will not resort to the usual emotive tricks and arguments. He will not break down in tears, nor will he produce his three sons in the hope of swaying the jurors. He does not fear death; nor will he act in a way contrary to his religious duty. He will rely solely on sound argument and the truth to present his case.[9]Socrates punishment speech angered the jurors. 360 of them voted for the death penalty; only 141 voted for a fine of 3,000 drachmae. Now Socrates has to respond to the verdict. He first addresses those who voted for death. He claims that it is not a lack of arguments that has resulted in his condemnation, but rather his unwillingness to stoop to the usual emotive appeals expected of any defendant facing death. Again, he insists that the prospect of death does not absolve one from following the path of goodness and truth. To those who voted for his acquittal, Socrates gives them encouragement: He says that his daimon did not stop him from conducting his defence in the way that he did as a sign that it was the right thing to do. Therefore, death must be a blessing. It is either an annihilation (thus bringing eternal peace from all worries, and therefore not something to be truly afraid of) or a migration to another place to meet souls of famous people such as Hesiod and Homer and heroes like Odysseus. With these, Socrates can continue his task of questioning. Bibliography Leo Strauss. Socrates and Aristophanic. New York, 1966. [1] Pp 82-2 [2] Pp83- 2 [3] Pp 84-1 [4] Pp 82-2 [5]pp143-1 [6] Pp 138-2 [7] Pp 84-2 [8] Pp 180-2 [9] Pp163-4